2025/6/21
Accelerating Engineer Recruitment Through Employer Branding Videos
Listed IT Solutions Company
Despite strong brand recognition, the company struggled with a 'rigid' and 'old-fashioned' image that deterred target candidates (web engineers) from applying.
Challenge
- Low awareness and interest from the target talent pool
- The actual company culture (innovative, flat) was not being communicated
- Rising recruitment costs due to heavy reliance on agencies
Development & Strategy
- Produced a recruitment concept video themed around 'Challenge'
- Created interview videos featuring real engineers sharing authentic stories
- Redesigned the careers site with embedded video content
Results
- Engineering applications increased 180% year-over-year
- Higher offer acceptance rate among video-sourced applicants
- Recruitment cost per hire (CPA) reduced by 30%
Pick up
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